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You are here: Business Resource Center : Marketing and Sales
Marketing and Sales
Marketing and Sales 101
The lifeblood of any organization is it’s sales and marketing. Do well at these and your company will grow, do poorly and you’re a victim of chance. To generate continued sales and build your customer base, you need to have good marketing strategies and plans, unique selling propositions and a great selling process – as well as a loyal customer base. In addition, knowing the best channels for selling your solutions is critical. Do you sell direct or indirectly? Do you market through the web, direct mail, telephone or email? And what’s all the buzz about viral marketing? Keeping abreast of the latest in marketing and sales will help you grow your business to the next level.Tools and Templates
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Best Practices for Sales Plans (345 KB)
Competitive Analysis Comparison Tool (51 KB)
Customers as Fans – Developing Loyalty (63 KB)
Getting Noticed On the Web (297 KB)
Marketing and Sales Website References (31 KB)
Marketing Plan Components (31 KB)
Marketing Plan Considerations (61 KB)
Media List 1207 (24 KB)
Next Level Marketing - Boost Your Bottom Line - Marketing Planning Essentials (632 KB)
The 10 Commandments of Marketing (33 KB)
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- Next Level Marketing - Loyalty Matters! Customers as Fans - Raising the Bar & Wowing Your Customers
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Links and Books
- Take a Sales Strategy Index Assessments
- Implement a Market Survey
- Melissa Data
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- "The 24 Sales Traps and How to Avoid Them” – a Great Sales Management Book
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